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Child-stars-turned-fashion-moguls Mary-Kate and Ashley Olsen have teamed up with BeachMint, the folks behind Kate Bosworth's jewelry subscription site JewelMint, to launch StyleMint, a web-based clothing recommendation/subscription service this July. The site will offer products in a similar delivery method to other opt-out subscription sites like ShoeDazzle.com and SendTheTrend.com—users sign up, are sent a variety of suggestions each month and are then able to buy from the selection or opt out. The Olsen's new venture will cost subscribers $29.99 a month. WWD reports:
For the first StyleMint collection, available in July, there will be eight styles of cotton/Modal Ts, including classic crewnecks, V-necks, a relaxed Henley and a wedge. Each style will be available in different colors, such as white, heather gray, cream, navy, pale blue and a striped version. Offerings may expand into knits and sweaters down the road, said Jill Collage, president of Dualstar Entertainment Group, the brand management company owned by the Olsens that oversees their various businesses and assets.· StyleMint [Official Site]
· Mary-Kate and Ashley Olsen to Launch Digital Fashion Venture [WWD]