Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Russell Brand's Wardrobe in "Arthur" is Inspired by Lapo Elkann

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

What would you do if you were designing the costumes for a remake of classic movie about a young-heir-gone-wild and the directors told you they'd cast wildman Russell Brand? Well, the guys over at GiltManual scored an interview with Arthur costume designer Juliet Polcsa, who reveals that the wardrobe for Brand's out-there character was inspired by a real-life heir to a real-life fortune. Polcsa said:

When they cast Russell everyone was a little scared. They wondered, okay, how is this going to translate? What are we going to do? I was doing some research and trying to find something that would solve that problem. And, indeed, I found it in GQ. There was a 50 best-dressed men issue or something like that, and one of them is Lapo Elkann, the heir to the Fiat fortune. Lapo’s always on these international best-dressed lists; Tom Ford has always said that he is inspired by him. He is this Italian rogue playboy—millionaire, billionaire, I don’t know how much money he has.

The thing about Lapo is he has the look: he has the rock ‘n’ roll hair and he has the tailored suits but he wears them with such non-conformity. When I brought that to the table and showed the director and the producers they all just said, that’s it! When I presented it to Russell, I think he was kind of searching for a way he could hang on to the character and everybody was like, Okay, Lapo Elkann, let’s go. I wish we had bracelets made that read, “What Would Lapo Do?

· Wardrobe Russell Brand in Arthur: Less Dudley, More Lapo [GiltManual]