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Today's the day, loyal Sassy devotees—head on over to XOJane.com to check out ex-Sassy-slash-ex-Jane editor Jane Pratt's newest media venture, a website. Chock full of funny-quirky stories ramped up to target an adult audience—sample story: "I Obsessively Monitor My Husband's Lube Bottle"—the site embodies Pratt's distinctive say-anything approach to women's lifestyle editorial (hello Pepto-Bismol facials). Unlike Sassy, though, the new site has discarded its take-no-prisoners assault on pop culture and celebrity culture. Pratt tells Fashionista:
I was talking to Christina Kelly recently about more of the nastier stuff about celebrities we might have done in Sassy. I’m not interested in being mean. Positivity is really important to me. Inclusiveness is really important to me. Being non-judgmental–I think I’ve become more that way over the years.
One thing that Pratt-watchers might find interesting is that, despite all the hoopla last November about teen-blogger Tavi Gevinson working on this launch with Pratt, Gevinson is noticeable absent from the xoJane launch. Fashionista reports:
Pratt’s site may be for everyone, but she has chosen to exclude something major in this launch: Tavi Gevinson’s teen site. “At one point we talked about having it as a channel, but really what it came down to?I feel like with teen stuff?I feel like they do still want their own place. That it’s not a place for their teachers, or their moms.”· xoJane [Official Site]
· Jane Pratt's new site launches today [Fashionista]
· Tavi Gevinson is launching a Sassylike magazine with Jane Pratt [Racked]