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The New Dude Editors

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WWD heralds the arrival of new "dude-itors" (that's editors with a "dude" attitude) at Bon Appetit, the New York Times magazine, and Bloomberg BusinessWeek. The paper reports: "Just a night of dudes being dudes, bros being bros, but there’s a lot of this going around Manhattan media these days. In fact, you don’t have to look farther than the youngish, vaguely athletic, literate and street-jargoned top editors at The New York Times Magazine, Bon Appétit and Bloomberg BusinessWeek. They’re dudes; they’re editors. Ladies and dudes, meet the Dude-itors. These are not the editors who call you “Mr.” and “Miss,” as famed New Yorker editor William Shawn once did — although he did drive an M.G. convertible on the weekend. These guys say “Hey, man” as a salutation. Dude-itors don’t practice lines for lunch at the Century Association—they practice their golf swing in the office, toss around Nerf footballs when an issue is closing, and occasionally play pickup basketball together." [WWD]