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Pitch of the Day: Pajama Jeans, the Perfect Pants for Tomorrow's Rapture

By Danica Lo

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So, you know how the world is going to end tomorrow night at 9 p.m. ET? Well, the infomercial apparel industry isn't going to take it lying down—especially not the Pajama Jeans publicist, who's using this opportunity to remind media far and wide that comfy, denim-look sweatpants are the perfect thing to wear when Jesus comes a-callin'. Or something like that. Check out their pitch, below. Hands down, this wins best press release of the day:

-----Original Message-----
From: [Redacted Publicist]
Sent: Friday, May 20, 2011 12:39 PM Eastern Standard Time
Subject: RE: Fashion/Style Idea: PajamaJeans Capture Nation's Attention...

With the end of the world taking place tomorrow, May 21st, several pressing questions come to mind: Where will I be? Will I be alone? What’s my last meal?

But the most important question of all: What will I be wearing?

The answer: PajamaJeans

Some fashion experts, TV personalities, celebs and journalists have said PajamaJeans represent the end of the world. So why not heed their advice and wear them at the end of the world. Comfort and style are important whether you’re running 40 errands in four minutes or waiting for the rapture.

With the end getting closer, PajamaJeans have used their immense popularity to expand into huge nationwide retailers like Wal-Mart and (should we survive) will be in every major retail chain come June.

Maybe PajamaJeans are the end given their continually growing popularity and fan base. Check out these recent national and regional TV spots applauding their fashion-friendly comfort:

·         TODAY Show: Kathie Lee & Hoda (http://youtu.be/2v1fpYrkGCM)
·         KRCA: NBC Sacramento (http://youtu.be/Yk_QVfm_lhE)
·         WCCO-TV: CBS Minnesota (http://youtu.be/D-y3DaSDRkE)

I can provide more info, samples (next day of course) and connect you with the CEO. Look forward to hearing from you!

Best,

[Redacted Publicist]

· Pajama Jeans: for people who can't be bothered to change [Racked]

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