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One of the reasons we love Farfetch.com—and why it's one of our absolute favorite shopping sites on the web—is that it features actual merchandise from actual stores all over the world. We like being able to check out the merch at high-end boutiques in Italy (who get their seasonal shipments waaaay earlier than American stores) and the UK (their boutiques stock a wider variety of lesser-known but top-notch, hard-to-find young designer labels) as soon as they arrive in stores there. Plus, shipping on everything we've ever purchased on Farfetch.com always only takes a couple of days—so that Givenchy handbag you're coveting from Como that's not scheduled to arrive at Barneys ever this season? You can get it in two days flat.
Anyway, we're excited that Farfetch.com is getting a much-needed web face-lift—set to be unveild June 1st. The new look will place greater emphasis on the independent boutiques represented on the site as well as provide enhanced editorial content (guest bloggers, store owners sound off) and a place for social interaction between shoppers and the retail teams.
"We have all these boutiques from around the world -- these independent multi-brands -- and at the moment, the fact that we rely on them is not that clear," Cecilia Maresca Gautier, head of public relations, told WWD. "We aim to make them more visible on the Web... We have added a section called 'People,' and basically, it's this fashion community where the boutique's owners, contributors and guest bloggers will be able to give their opinions and interact with each other in what will hopefully be a more socially encouraging, community driven, all-encompassing development for farfetch.com."
· Farfetch.com [Official Site]
· Farfetch.com gets a new look [WWD]