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WWD Ranks the Top-Ten Women's and Men's Fragrances in America

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Did you know that 32% of all fragrances purchased in the United States are bought at a department store? And that Chanel No. 5 is the fourth best-selling fragrance in this country—even after all these years? Check out WWD's rundown of the ten most-popular women's and men's fragrances in the United States, after the jump. Did your favorite make the cut?

Women’s 2010 Top 10 Fragrances

1. Chanel Coco Mademoiselle
2. Estée Lauder Beautiful
3. Dolce & Gabbana Light Blue
4. Chanel No.5
5. Donna Karan Cashmere Mist
6. Estée Lauder Pleasures
7. Thierry Mugler Angel
8. Juicy Couture Viva La Juicy
9. Calvin Klein Euphoria
10. Clinique Happy

Men’s 2010 Top 10 Fragrances

1. Giorgio Armani Acqua di Giò Pour Homme
2. Giorgio Armani Armani Code
3. Chanel Bleu de Chanel
4. Dolce & Gabbana The One for Men
5. Dolce & Gabbana Light Blue Pour Homme
6. Ralph Lauren Polo Blue
7. Gucci by Gucci Pour Homme
8. Jean Paul Gaultier Le Male
9. L’Homme Yves Saint Laurent
10. Ralph Lauren Polo Black

Top Retail Channels For U.S. Fragrance Sales

Department Stores: 32%
Specialty Stores: 27%
Mass Merchandisers: 16%
Direct Sales: 14%
Drugstores: 10%
Food Stores: 1%

· Statistics: the top 10 scents in the USA [WWD]