clock menu more-arrow no yes

Filed under:

Apple Tweaks Stores: Inserts iPads and Upgrades Personalization

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Haven't been to an Apple store since Saturday? Well, here's what happened on Sunday at 325 Apple stores around the country: the company added iPad 2s to the landscape of the store—not on display, but, instead, stocked with information on pricing and product specs, so customers can get their info on iPads instead of on those old-tech printed white placards the company previously used.

Also new in store: free start-up and device personalization. Originally, when we saw this, we thought it meant we could finally skip the wait time and have our names and funny slogans engraved on our devices when purchasing in store (instead of waiting for things to be engraved and shipped from China), but the free personalization on offer at Apple Store 2.0 is an on-the-spot setup service, where customers can have their email set up and information transfered from their old devices to their new devices.
· Apple Launches 'Apple Store 2.0' [WWD]