Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Macy's to Open a Full-Priced Store Inside an Outlet Shopping Center

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Coming soon: a Macy's non-outlet store in an outlet shopping center. (Does that make sense?) The department store announced it will open a 140,000 location at Gurnee Mills, an outlet center in Illinois. The new Macy's will anchor a soon-to-be-developed wing of full-price shopping—as far as we know, a first for an outlet shopping center in the United States.

“The addition of Macy’s as part of our new full-price retail wing creates a true hybrid destination with a combination of full-price, outlet and value retail selections,” Gregg Goodman, president of The Mills, a division of Simon Property Group Inc., told WWD “The most frequent request we get is for true one-stop shopping incorporating the best of retail.”

It's long been our understanding that retail restrictions and zoning laws prohibited situating outlet stores within a certain number of miles from same-brand full-priced retailers. We're not sure if anyone else had been operating under this misconception, but if any retailers are able to shed some light or clarification on this policy/practice, please shoot us an email at
· Macy's to Open in Outlet Center [WWD]

Gurnee Mills

6170 W. Grand Avenue, Gurnee, IL