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Coming soon: a Macy's non-outlet store in an outlet shopping center. (Does that make sense?) The department store announced it will open a 140,000 location at Gurnee Mills, an outlet center in Illinois. The new Macy's will anchor a soon-to-be-developed wing of full-price shopping—as far as we know, a first for an outlet shopping center in the United States.
“The addition of Macy’s as part of our new full-price retail wing creates a true hybrid destination with a combination of full-price, outlet and value retail selections,” Gregg Goodman, president of The Mills, a division of Simon Property Group Inc., told WWD “The most frequent request we get is for true one-stop shopping incorporating the best of retail.”
It's long been our understanding that retail restrictions and zoning laws prohibited situating outlet stores within a certain number of miles from same-brand full-priced retailers. We're not sure if anyone else had been operating under this misconception, but if any retailers are able to shed some light or clarification on this policy/practice, please shoot us an email at firstname.lastname@example.org.
· Macy's to Open in Outlet Center [WWD]