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Women use Rent the Runway to lease dresses for dinners, dances, proms, formals, and—wait for it—weddings? As in gown (not bridesmaid). Check out this account of one Jada Belton who wore a Temperley London grecian gown to get married this past February. Retail price: $1,425. Rental price: $200. Can't beat that with a stick. [Rent the Runway]