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Package-Boosting Underwear Company 2(x)ist Launches Swimwear

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Are those the new 2(x)ist swim trunks or are you just happy to see me? Just kidding. We don't mean to sexually harass you this early on a Thursday morning before a long weekend, but 2(x)ist—that men's undergarments company that's best-known for its profile-boosting undies—has just announced it's launching swimwear for next spring. The new collection will comprise 11 styles priced from $90 to $150 and will be sold at department stores including Neiman Marcus, Saks Fifth Avenue, and Bloomingdale's.

“We’ll be featuring styles from our most popular underwear silhouettes with a contour pouch in the swimwear. It helps the fit and it looks sexy—not like styles you typically see in [men’s] swimwear,” creative director Jason Scarlatti told WWD. Look for 2(x)ist's new, enhanced silhouettes on the Miami swim fashion week runways this July—and on a beach near you next spring.
· 2(x)ist Dives Into Men's Swim [WWD]