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Juicy Couture Launches a Tumblr

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The folks over at Juicy Couture have just launched their Tumblr blog and, sort of surprisingly, it's full of vintage photographs—nary a be-Juicy-ed buttock in sight/site! "Aspriational and striking, the new forum will offer a visual platform for the brand to curate an array of stirring imagery as seen through their witty, charming lens. 'We are excited to launch this new method to visually communicate our message to the Juicy Couture girl,' said LeAnn Nealz, President & CCO, Juicy Couture. 'We will be updating tumblr daily with behind the scenes details of what inspires us at Juicy– from New York, to LA, and beyond!'" [Racked Inbox, Tumblr]