Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Juicy Couture Launches a Tumblr

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The folks over at Juicy Couture have just launched their Tumblr blog and, sort of surprisingly, it's full of vintage photographs—nary a be-Juicy-ed buttock in sight/site! "Aspriational and striking, the new forum will offer a visual platform for the brand to curate an array of stirring imagery as seen through their witty, charming lens. 'We are excited to launch this new method to visually communicate our message to the Juicy Couture girl,' said LeAnn Nealz, President & CCO, Juicy Couture. 'We will be updating tumblr daily with behind the scenes details of what inspires us at Juicy– from New York, to LA, and beyond!'" [Racked Inbox, Tumblr]