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Kelly Cutrone: "Don't Pretend You're Not Excited, I Know You Are"

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

PR queen and reality TV star Kelly Cutrone's second book, Normal Gets You Nowhere, arrives on selling floors today. In classic Cutrone form, nothing about the book or its promotion is conventional. Case in point: her book trailer, above. Most authors' book trailers are subdued, understated affairs featuring a generic backdrop and hushed tones. Not Kelly's.
· Normal Gets You Nowhere, $24 at Amazon.com