Amazon.com Launches New Fashion Flash Sale Site Myhabit

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Launching today: Amazon.com's first foray in the fashion flash sale webosphere: Myhabit. The site will sell men's, women's, and children's apparel along with shoes and accessories for up to 60% off retail in 72-hour long sales. WWD reports:

“It’s a superclean, beautiful site,” said Maria Renz, president of Myhabit.com, who also oversees Amazon’s shoes, jewelry and watch categories as well as Endless.com, a Web site for shoes and accessories which is part of Amazon’s portfolio of companies.

And with its glossy look, Myhabit is a lot more polished and slick compared to Amazon itself. One of the most distinctive features is the unique visual technology, whereby a still shot of a model seamlessly morphs into video where the model does a 360-degree turn to show off all sides of the fashion, before returning to the still pose. Shoppers can also zoom in on products.

Do you think the fashion e-commerce space needs yet another flash sale site?
· Amazon to Launch Flash-Sale Site [WWD]