clock menu more-arrow no yes

Filed under:

Put Mac & Cheese Coloring on Your face

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Um, turns out that urukum, the "exotic" ingredient that Aveda touts as the selling point of its Uruku rainforest makeup line is the same stuff that's in Kraft Macaroni & Cheese. The WSJ reports: "Best known as annatto, it's an inexpensive food coloring, grown commercially around the world, that gives products like Kraft Macaroni & Cheese an orange hue." Awesome. [WSJ via Gawker]