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Tommy Hilfiger Launching Tween Prep Line Called Tommy Girl

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Tommy Girl: no longer just a perfume. Tommy Hilfiger will launch a new tween apparel label, called Tommy Girl, this July at 150 Macy's stores across the United States, reports WWD. The preppy-ish collection—it features pieces including pea coats, button-down oxford shirts, and jeans—will be priced between $32 and $129.

“I am [pleased] about the new Tommy Girl collection,” Hilfiger said. “Tommy Girl is our response to consumers wanting quality clothing at affordable prices. The collection has a fun, preppy sensibility that we believe is exactly what our younger customers have been looking for.”
· Hilfiger Launches Tommy Girl Line [WWD]