Rumor: Giambattista Valli to Design for Macy's

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With Target's reign as the king of designer collabs on the wane, Macy's seems to be gunning to be the successor. The latest rumor burning up the interwebs is that Giambattista Valli will be collaborating with the department store. According to WWD, the line would join a quartet of designer collaborations in the juniors-focused Impulse department.

The Italian designer is famed for his super-glam and statement-making designs coveted and worn by red carpet regulars from Doutzen Kroes in a bold lipstick red ballgown at the Met Gala to Selena Gomez looking age-appropriate in a layered-top mini-frock at the MTV Movie Awards. (Face of the teen-tastic Giambattista Valli for Macy's maybe? Just a thought.) We're curious to see how his Hollywood glamor would translate to the juniors section, but would be quite excited to find out.

Earlier this year, Macy's released collabs with British designers Matthew Williamson and Kinder Aggugini, plus everyone is waiting in extreme anticipation for the Karl Lagerfeld collab to bow in September. It would make sense for the Giambattista Valli collection to follow Lagerfeld's heels in November. Macy's officials remain tight-lipped, only saying, "We have not announced the next designer and do not comment on speculation." Party poopers.

· Giambattista Valli for Macy's [WWD, subscription req'd]