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Frida Giannini, the creative director of Gucci, will be dressing Florence Welch this summer for Florence and the Machine's North American tour. (In select cities they will be opening for U2.) This should come as no surprise as Welch is also the muse and face of Gucci's new Fall campaign.
Giannini said in the release:
When Florence first came onto the scene, I was captivated by her eccentric style and her willingness to dare. I felt there was such an authentic energy to her sound and her look. This was confirmed when I met her at the Grammys earlier this year. I used one of Florence's songs, 'Hurricane Drunk,' to set the mood for my Autumn/Winter women's show, as she was truly an inspiration for this collection as a modern day icon with her cinematic allure and powerful presence.· Gucci [Official Site]
· Florence and the Machine [Official Site]