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Photographer Patrick Demarchelier found inspiration for the fall 2011 Carolina Herrera campaign right under his nose—in the Herrera archives. WWD reports:
The photographer drew upon a 1970 off-the-cuff portrait of Herrera shot by Norman Parkinson at her Caracas home, La Vega. Invited for a leisurely lunch one afternoon, the famed British photographer later snapped Herrera at ease and gave her the shot as a memento.Check out the inspirational portrait, above left, and compare it to a sneak peek of Demarchelier's fall campaign image, above right.
“Patrick’s eye captures beautifully a spirit of elegance and femininity that are at the very center of my inspiration for this collection—a salute to women who wear my designs as part of their everyday lives,” Herrera told WWD.
· Carolina's flashback [WWD]