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Hot on the heels of her first Vogue.com Webby win for people's choice in the fashion category, Editor-in-Chief Anna Wintour sat down with CNN to talk about the mother of all fashion magazines—that's Vogue we're talking about—and how it's transitioning into the digital era. What makes Vogue.com different from other fashion websites? What sort of struggles did Wintour face when launching digital? And what about Style.com?
Why Vogue.com is different than other fashion sites:
I mean, there are a lot of websites out there that cover fashion and style and celebrities and cultural things that we do at Vogue.com but we’re, you know, very particular about who we feature and who we choose and who we put up on the website. So I think all that is coming through to everyone who looks at the website and the numbers are obviously indicating that.On the challenges of launching digital fashion content:
I remember when we ?rst tried to get seats for people at the shows. The internet people were put like in the 20th row, if they were lucky, at a Chanel show. And we were told things like, you can only put ?ve looks up because we don’t want anything to be copied. And then you fast forward to today and for whatever reason if we don’t put up a collection on the website they’re calling us up to complain. So, you know, obviously we learned with the internet explosion. I mean, we were as naïve as everyone else but we saw it grow. We saw it grow when we were at Style.com and then when we branched off onto our own website, you know, it was even more of an engrossing and interesting experience.Why Style.com still posts higher pageviews:
We launched the site in September so we’re a relatively new site. But we fully intend to get our numbers up, you know, within the next couple of years. We can access and authority and ability to connect with everybody within the industry. And, you know, whoever we call will pick up the phone.· Anna Wintour sets sights on new media [CNN]
· CNN speaks with Vogue editor-in-chief Anna Wintour [Lucire]