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Ever since we first heard about JustFabulous—the online shopping program where every month, stylists personally help each member pick a pair of shoes, a purse or sunglasses for just $39.95—we've been curious to learn more about it. So when we received an invitation to their Style Night denim collection launch at Skylight SOHO, we had to check it out.
What we attended was probably the nicest customer appreciation event we've ever seen. Normally, if a fashion company is introducing a new product, they try to round up—or buy off—a bunch of celebrities and media, who are then invited to a party which none of the brand's actual customers get to attend. This event, however, was geared almost entirely to the members of JustFabulous. Yes Kimora Lee put in a quick appearance, and yes there was some press there, but this was primarily a room full of devoted JustFabulous members.
Things kicked off with a fashion show, introducing the company's new line of jeans and showing the crowd different ways to style them. Unlike Fashion Week shows, everyone here was excited and smiling—even the models, which we found a bit disconcerting. After spending our share of time in The Tents, we tend to equate runway shows with bored-looking models and stone-faced audiences. So we're not sure how to process a fashion show filled with unbridled joy.
At the end of the twenty-plus look show, all the guests were informed that we were each getting a free pair of jeans. JustFabulous employees stood behind a long jean bar, passing out pairs in every style, color and size. (sizes range from 25-36). Nearby, they'd set up fitting rooms and had more staff to help guests if they needed to switch sizes. Some JustFabulous staffers even carried spare T-shirts—for anyone wearing a dress who wanted to try on jeans. This give-away part of the evening should have been complete mayhem—but it was very well organized and fun. After choosing their jeans, guests could enjoy a DJ, open bar and hors d'oeuvres.
So finally we get to the big question. What are JustFabulous's products like? Let's start with the stars of the evening, the jeans. Much to our amazement, we really liked them. There are few things we find more difficult and torturous than trying to find jeans that fit and flatter, and these actually do. In fact, we're seriously considering buying a couple more pairs. They're not cut too high or low, and they're made with a little spandex, which helps the fit. Styles include The Boot, The Cigarette, The Straight and The Flare, all in various washes: Light, Vintage, Grey, Black and Dark.
We spoke briefly to Lizzie Francis, the company's president and CMO, and she told us that the jeans are made by a premium denim brand in LA, whose products normally sell for over $200 a pair. But the jeans in this capsule collection are just $39.95 like every other product on the site.
As for the mainstays of the program, the purses and shoes, we'd been wondering how nice they could be for $39.95????which includes shipping. We saw a few samples on display at the party, and if you are used to wearing Louboutins and carrying an authentic Birkin, these are probably not for you. But if leather isn't a must (which it certainly isn't for some of our PETA-supporting friends), then you'll find some cute styles. Judging from what we saw on display, we preferred the shoes to the purses. A couple of members told us that the brand does great boots in winter.
We have yet to join JustFabulous ourselves, but we're about to, and we'll be filling you in on our experience. If Style Night was an accurate example of the customer service we can expect, perhaps we'll have to get used to this unbridled joy thing.
· JustFabulous [Official Site]