clock menu more-arrow no yes

Filed under:

The New Middlebrow

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

There's a great story over at GQ about a category of taste that has become so commonplace and so inoffensive and benign that having it is deeply shameful—at least to the pretentiously self-aware. It's called Middlebrow—and, like the friend zone, it's somewhere you don't want to be. Things that are middlebrow: J. Crew, Feist, Chipotle, Jonathan Franzen, Friday Night Lights, Le Pain Quotidien, Damien Hirst, and Inception. Are you middlebrow? More importantly, can't we all just get along? [GQ]