Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Inside the Margiela Showroom: Interns Cook a School-Theme Lunch

By Danica Lo

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

  • "Margiela also has own kitchen and cooks(well more like interns really...)" —@robinschulie
  • "Love the school look!But they keep the tradition a bit too far,Canteen glasses and kids biscuits." —@robinschulie
  • "Actually these biscuits are called 'Petit Ecolier', little schoolboy" —@robinschulie
  • "Oh no!! Even Margiela surrendered to Dyptique Candles!!! Total monopoly!" —@robinschulie
  • "Unfortunately the food IS like canteen food-really funny to look at but not ok for delicate stomach" —@robinschulie
  • "Canteen lunch getting prepared at Margiela... Fortunately we have finished our selection and going." —@robinschulie
  • "Hence the lovely courtyard set up with tables... And what used to be toilets in the background...." —@robinschulie

One of our favorite people ever, Maria Luisa's Robin Schulié, has been chronicling his culinary adventures throughout Paris showrooms this buying season—yesterday leading us on a gastro-tour of Ann Demeulemeester, Theyskens Theory, Helmut Lang, and The Row and Monday through the Paris HQs of Thakoon, Roland Mouret, and Proenza Schouler.

Today's first stop: the showroom at Maison Martin Margiela—which is situated in a 32,000 square foot former convent-turned-industrial design school. If you're familiar with Margiela, you'll know that label loves a good theme—they'll take an idea, theme, or gesture and so thoroughly run with it that, well, the result is just left of comfortable. At the showroom, MMM has taken the "school" bit to full tilt—serving beverages in school canteen glasses, Petit Ecolier (translation: Little Schoolboy) biscuits, and a cafeteria-style lunch. Check out Schulié's TwitPics, above, which chronicles the lunch-preparation by interns (!), the further infiltration of Dyptique candles into every corner of the fashion industry, and a shot of the garden seating area, which is backed by a wall of bathroom stalls.
· @robinschulie [Twitter]
· Which fashion house serves the best snacks at showroom appointments? [Racked]
· This is the kitchen at the Ann Demeulemeester Paris showroom [Racked]

More From Racked