Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Star director Darren Aronofsky—the man behind Black Swan—won't do the Wolverine movie, but he will take on a Revlon mascara commercial. Check out the product of his genius, above, which stars Jessica Biel and Pharrell Williams. Business Insider calls it "run-of-the-mill cheesiness." What do you think?
· Black Swan director does a Revlon commercial [BI]