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The modern decor of Park Avenue's Scandinavia House provided the perfect backdrop for Finnish skin care company Lumene's anti-aging product launch last night.
The primary plant-based ingredients in the Vitamin C+, Time Freeze and Premium Beauty skin care products, which boast of firming, brightening and rejuvenating capabilities, are grown wild in Scandinavian countries as well as regions of Russia. These natural supplements are so good you could eat them—and many guests at Lumene's Wednesday launch party did just that, spreading jam made from the exotic cloudberry and other berries and plants used in the beauty lines onto small crackers and pieces of bread.
After a presentation from Lumene's North American Vice President Joe Pastorkovich and Vice President of Innovation and Design Tiina Isohanni which emphasized the new products' natural design and high efficacy, party goers, however, stuck to the intended use of the serums, lotions and creams, by touching, testing and trying out each rich-in-antioxidant concoction.
The Vitamin C+ line, which targets the various skin concerns of consumers 25 and older, smelled like the clementines that adorned the table alongside the actual products. Featuring a truly holistic array of options, these products captured the many needs of the Lumene's younger demographic. The radiance lotion moisturized without leaving excess oil, and skin looked visibly brighter after use. The three-ball anti-puffness serum also left the face feeling cool and tingly which was soothing and gentle around the eyes. Although the light yellow pigment of the day creams and night creams seemed slightly disturbing, the color is a result of the vitamin-C rich cloudberry, which claims to strengthen skin and reduce the effects of aging due to a high level of antioxidants.
The other two lines—Time Freeze and Premium Beauty—were intended for slightly older women, who were largely absent at the trendy launch event. These products, which were mainly made from Swedish favorites Heather and Sea Buckthorn, advertised reducing wrinkles and increasing facial elasticity. With a less distinct smell but the same easy blending properties as the Vitamin C+ line, these products would be beneficial for people of all different skin types.
If you want to try any of these lines you're in luck—products are distributed in approximately 12,000 U.S. drug stores today, and can be easily found at a CVS or Walgreens. —Katie Gonzalez
· Lumene [Official Site]