Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Yesterday Esquire.com reported that someone—unbeknownst to the Ralph Lauren camp—had claimed the Twitter handle @RalphLaurenUSA and started to tweet on behalf of the brand. The feed mostly has re-tweets and replies thanking followers for their support. One post even talks about Ralph Lauren's partnership with Wimbledon.
The big question we have is why? Does this person think they'll actually be able to get a job at Mr. Lauren's fashion empire? Fat chance because the company has a pretty strict corporate policy on how they approach social media. And to be honest, the posts are a bit of a snooze fest. It's not even funny or entertaining like the now dormant @NoBtotheS and @KennethColePR. Guess there are a lot of bored folks out there. Maybe they should be reading Racked more. Hehe.
In any case, if you do want to follow an official Ralph Lauren approved feed, the only division that has been given the stamp of approval to be on Twitter is Rugby.
· Rugby [Official Site]
· @RugbyRL [Twitter]
· No, Ralph Lauren Didn't Say This on Twitter [Esquire.com]