Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Toms Shoes Expands Into Eyewear With "One for One" Initiative

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This morning, Toms Shoes—best-known for the utilitarian fabric footwear sold under its one-for-one charity model—announced the company's new product category, sunglasses. Priced from $135 to $145 a pair, the glasses won't be distributed in the same way that Toms distributes its footwear—after all, we're not entirely sure how Italian-made sunglasses rate on the sliding scale of need. Instead, Toms will work with the Seva Foundation on sight restoration initiatives in Nepal, Tibet, and Cambodia. The release says:

With TOMS Eyewear, one person buys, and one person is helped. TOMS will help give sight to people in need through medical treatment, prescription eyeglasses and sight-saving surgery, administered by its first Sight Giving Partner, Seva Foundation. Based in northern California, Seva has been implementing sustainable blindness prevention and sight restoration programs for over 30 years. Seva programs and partners have helped nearly three million people worldwide to see again. Nepal, Tibet and Cambodia are the first countries in which TOMS Eyewear will give.
· Toms Eyewear [Official Site]