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Web Obsession of the Day: Alejandro Ingelmo Launches E-Commerce

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The love of our shoe lives, Alejandro Ingelmo, has just launched e-commerce and made his directorial debut online with the release of a short black and white film—which is set in SoHo and juxtaposes Ingelmo's boldest designs against the neighborhood's old cobblestone streets.

“The launch of my e-commerce site is welcome growth for my brand,” Inglemo said in a statement. “This site will allow me to feature exclusive styles and promotions as well as reach a wider international audience—men and women who may not be able to find my brand in their local markets.”

· Alejandro Ingelmo [Official Site]