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Joe Fresh Opens in East Hampton

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Contemporary Canadian clothing retailer Joe Fresh finally landed Stateside this weekend—but they didn't open shop in a major city like Chicago, New York, or LA. Nooo. Joe Fresh flung open its doors in the summer-happy town of East Hampton, Long Island. Our sister site Curbed Hamptons reports the new location is "attempting to lure customers to their "colorful polos, bikinis, cover-ups and accessories" with prices that range from $4 to $69. They'll also be bribing potential customers with free Coolhaus ice cream as well as complimentary pedicab rides to the beach." We're in. [Curbed Hamptons]