clock menu more-arrow no yes

Filed under:

Zappos' New Naked Ads

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

For its newest ad campaign, Zappos photographed women jogging naked through Manhattan. Yeah. Our sister site Racked NY reports: "And ads are interactive, but not in a creepy way—they come with built-in QR codes. The Times reports: 'When scanned by a smartphone, the codes will take the phone user to a mobile site featuring fictional videos of what happens to the naked women in the ads. Users can also select outfits for the model to wear and can enter the Zappos mobile site to buy the items on the smartphone.' And don't worry ladies, by the end of the July, Zappos will be introducing a male model into the mix." [Racked NY]