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Hanes to Launch Graphic Tees

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Not just a go-to brand for tighty-whities and V-neck undershirts anymore, Hanes is expanding its product range with a new line of graphic T-shirts. The Wall Street Journal reports that the new graphic tee division is being headed up by Carole Bolger, who previously worked for Gap. "Surrounded by swatches of Pantone colors and photos from high-end runway shows, including Thakoon and Roberto Cavalli, Ms. Bolger and her team churn out a tremendous amount of artwork—necessary because Hanes Ink's designs are exclusive to each of its retailers, so the shirt that a shopper sees at Kohl's isn't the same as one at J.C. Penney Co. The strategy helps each retailer stand out and keeps them from competing on price." [WSJ]