clock menu more-arrow no yes

Filed under:

Hanes to Launch Graphic Tees

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Not just a go-to brand for tighty-whities and V-neck undershirts anymore, Hanes is expanding its product range with a new line of graphic T-shirts. The Wall Street Journal reports that the new graphic tee division is being headed up by Carole Bolger, who previously worked for Gap. "Surrounded by swatches of Pantone colors and photos from high-end runway shows, including Thakoon and Roberto Cavalli, Ms. Bolger and her team churn out a tremendous amount of artwork—necessary because Hanes Ink's designs are exclusive to each of its retailers, so the shirt that a shopper sees at Kohl's isn't the same as one at J.C. Penney Co. The strategy helps each retailer stand out and keeps them from competing on price." [WSJ]