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Subscription-Site Plum Calls Itself the "Netflix for Baby Clothes"

Image still via <a href="">Plum</a>
Image still via Plum

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If you're tired of buying brand new clothes for your kids, only to have them outgrow them, as children do, or ruin them, as children also do, then subscription-based clothing website Plum is your answer. Founder Caroline O'Connor describes her website as "Netflix for baby clothes," because you know, giving your kids hand-me-downs would be today's embarassing equivalent of renting at Blockbuster.

The clothes come in cute bundles (of joy, no doubt) of two, four, or seven outfits at a time, and plans range from $16-$49 a month. One free round of shipping is included a month, but if your kid is growing at a rapid rate, you can receive the bundles more frequently for a $7.95 shipping charge. The cuteness of the video after the jump almost balances out the bizarre fact that you'd be dressing your kids in clothes other kids have already worn.

Plum in action from Plum Babies on Vimeo.

· "Netflix for Baby Clothes" to Help Parents Waste Less [Buzzfeed]
· Plum [Official Site]