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Lots of news from British High Street retailer Topshop this morning. The store will launch an evening collection called Dress Up—"There was a hole in the market for all of our customers," Sir Philip Green, Topshop parent company owner, told WWD. "When we were figuring out something new to introduce, [we found] there was something our customer was missing, a cocktail dress at a $120 price point or a long silk gown you could wear to a wedding for $350."—that the company predicts will do very well in its new Las Vegas location, which opens next March.
The Topshop/Topman flagship in Chicago is set to open on September 7th or 8th. Green says that pop-up Topshops are likely to precede the openings in both Chicago and Vegas—"We’re definitely looking to do pop-up stores in Chicago and Las Vegas. It’s good for familiarizing customers with the brand. If you do it off-site, in an area that’s not near the store, you can reach a new customer base."
The Toronto Topshop will open in the second week of September—with grand opening events tied to the Toronto Film Festival. And Topshop/Topman will open in Brazil next February or March and later in 2012 in Australia. WWD also reports that Green is looking to open in Mexico as well. There will also be a Topshop close to the 2012 Olympic Park in London.
· Topshop Adds Evening Collection [WWD]