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Sneak Peek: Here's What's Coming to Alternative for Holiday 2011

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This morning, we popped by the Alternative (formerly Alternative Apparel—but the brand makes waaay more than just apparel these days) showroom on Fashion Avenue to check out the brand's holiday 2011 offerings. Now we're obsessed: the showroom decor (it was done by the same guy who did the brand's store) and the hat/glove/scarf gift set for holiday which is made out of sweatpant material (sweatpant hat!!).

· Alternative [Official Site]