clock menu more-arrow no yes

Filed under:

Kim Kardashian Is Suing Old Navy for $20M Over an Ad Campaign

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Old Navy's new "Super C-U-T-E" campaign features a Kim Kardashian lookalike (whose been dubbed "Fauxdashian" by the Internet) doing all sorts of random, c-u-t-e things. They include: getting a mani pedi and then a root canal, having her jeans ripped off by a dog only to reveal a denim miniskirt, and dancing on a conveyor belt in a supermarket. Most likely, the move was intended, because the brand tweeted in February: "Breaking News!! @CBSNEWS reports that Old Navy's Super CUTE star looks like @kimkardashian. #LOL. What do you think?"

Well, it seems that Kim is doing the opposite of LOL: Similar to when Lindsay Lohan got mad at those E*Trade babies, Kim Kardashian has decided to sue Old Navy for $20 million. Maybe they can just consider it an early wedding present.

UPDATE: The Daily Mail reports that the model in the video, Melissa Molinaro, is rumored to be dating NFL Player Reggie Bush. As in Kim Kardashian's ex-boyfriend, Reggie Bush. Now it all makes sense.


· Kim Kardashian Sues Old Navy For Using A Look-Alike Fauxdashian In Ads [Gothamist]
· Old Navy [Official Site]