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Mercedes-Benz has announced that they'll be launching a fragrance line with France-based INCC Group, due out by 2012. In a rather elaborate statement, Rémy Deslandes, president and CEO of INCC Group, said, "I am thrilled and excited by this given responsibility and it is with passion that I will meet our business partners at the TFWA in Cannes this September to witness together the birth of a perfume star." Maybe this does makes sense, since they sponsor Fashion Week and all. Either way, aren't you curious as to what leather seats, a supercharged 5.5-liter V8 engine, and rich smells like?
· That New Car Smell [WWD, subscription req'd]
· Mercedes-Benz [Official Site]