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Lucky Magazine and the social shopping site ThisNext.com celebrated their new partnership with a party in Los Angeles last week. With an invitation which mentioned the likes of Jessica Alba, Michelle Trachtenberg, Lauren Conrad, Rachel Zoe and Brad Goreski, we were expecting a red carpet, flashbulbs galore and limited celebrity access. Instead we happily found ourselves enjoying a relaxed intimate party in a private Pacific Palisades home.
ThisNext.com's Editor in Chief—and party host—Mary Alice Haney has a long history of working in print editorial at publications like GQ , Marie Claire and Allure. So we were really curious to find out what lured her into becoming involved in the Lucky/ThisNext.com collaboration. She explained, "It was just a great synergy between the two companies. I'd been thinking about going into an internet site and this is the first company that I felt was truly about social shopping."
On ThisNext.com you can keep track of, buy and show your friends all the clothing which catches your fancy online. The site also includes interesting and helpful editorial content and gives members all kinds of fashion and shopping suggestions. We could see it becoming very addictive, very quickly.
Although Michelle Trachtenberg said that she hadn't yet used the site, she added that she was a friend of Mary Alice's and couldn't wait to check it out. But more importantly, when asked if she was coming back to Gossip Girl next season, Michelle shared, "Of course, I'm too good at being a bitch not to!"
As the invitation promised, Jessica Alba was there, looking very pregnant and very amazing in a leopard print Dolce and Gabbana gown. The actress addressed the crowd about her pet charity, Baby2Baby, an organization which supplies needy Los Angeles families with essential baby gear and clothing.
Lauren Conrad also made it to the celebration, as did celeb stylist, Brad Gordeski, who put in an appearance after styling Jessica Alba (good work, Brad!). Sadly Rachel Zoe never showed. Which was disappointing—we were hoping to catch a glimpse of Rachel interacting with her former employee Brad...
· ThisNext.com [Official Site]