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The Sartorial Rules According to Ben Sherman's Mark Maidment

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Mark Maidment is the Creative Director for Ben Sherman and surely has his opinion on the sartorial rules for guys and girls. Racked caught up with Ben Sherman’s man in charge and found out how not to be a pseudo rock star and why a girl’s smile is hands down her best accessory.

Five Sartorial Rules for the Gents

Always own some classics in your wardrobe as staples. A pair of British made brogues, a pair of Japanese selvage denim made by a true denim brand (not a fashion denim brand), a Crombie coat, a classic oxford button down shirt and a Harrington jacket.

Sunglasses are superb for completing a look. Buy a quality pair with high quality lenses. But sunglasses are for when the sun is shining, not to be worn on cloudy days or indoors, avoid looking like a pseudo rock star.

Every season there are great strong new looks for men. But don't be a slave to them, give it your own twist, use your classic wardrobe staples for this as a safe bet.

Don't wear the collar up on your polo shirt. It just says, 'look at me I think this makes me young and cool'. Understated cool is always the best.

Every man should own a great suit. Thin narrow lapel and slim leg. Where men normally go wrong is they don't think about the bag or the shoes as much as the suit. The wrong bag or wrong shoes can kill the look. Great style is normally in the detail.

Five Sartorial Rules for the Ladies

Smile. It’s the absolute best accessory. There are too many stylish women with unhappy faces.

The cut of a dress is the most important thing. Get that right for your body type before considering the fabric, pattern or styling details. Fit is everything. Don't compromise it.

A hat on a woman can be so stylish. Think Bianca Jagger when she married Mick. Be brave, try a hat.

Don't change your make up too much from day to night. I often see women looking natural and beautiful during the day and then for some reason much more unnatural and manufactured at night due to overly heavy make up.

Don't wear everything tight. A girl wearing her boyfriend’s chinos baggy off the hip and with a high cuff rolled up showing some ankle, with a slim crew neck t-shirt and some slim canvas pumps can look much sexier and cooler than skinny jeans and a slim top showing too much cleavage.
· Ben Sherman [Official Site]
· All Ben Sherman Coverage [Racked National]