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Balmain's Diffusion Line is 90% Cheaper than its Main Collection

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Do you love Balmain, but can't justify dropping $10,000 on a pair of jeans or $2,000 on a ripped T-shirt? Check this out: The outre-priced luxury fashion house will launch a licensed diffusion label called PIerre Balmain this December—and the garments will sport price tags about 90% cheaper than the mainline collection. Check out three of the looks, above. T-shirts will start at about $172 and evening will be priced at around the $1,300 mark.

WWD reports:

Olivier Rousteing, who earlier this year succeeded Christophe Decarnin as Balmain’s head designer, will make the “quintessentially Parisian” main collection “even more sophisticated and couture-like—without, of course, renouncing that ‘roc’ aesthetic that has been so important for us these the last few years,” Hivelin explained. “The Pierre Balmain collection translates the codes of Balmain in a more casual and relaxed manner.
· Balmain adds second line [WWD]
· Olivier Rousteing appointed creative director of Balmain [Racked]