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Allure Launches Ecommerce

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When Allure recommends a product, it usually gets bought, which is why the magazine has just launched an ecommerce section on their website. Shoppers can read a review of a product and click a "buy now" button, and receive personal recommendations when they're taken to Beautybar.com at checkout. Editor-in-chief Linda Wells says that a comment by Donatella Versace got her wheels turning, as the designer once told her that she buys everything that the magazine recommends. [WWD]