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MAC Cosmetics has done some pretty out-there collaborations in the past—think Hello Kitty, Wonder Woman, and Barbie—but the just-announced Cindy Sherman for MAC limited edition collection is definitely one of our favorites. Well, at least the ad images are totally mindblowing (and transgressive, as far as beauty advertising goes). In the photos (check them out in our gallery, above), Sherman plays a twisted Hitchcock blonde, a Park Avenue "plastic surgery maven," and a "fresh corpse."
We think the press release for the collection pretty much says it all:
With the help of props, makeup, prosthetics, wigs and sets, artist Cindy Sherman embodies this Power of Transformation—from off-kilter Hitchcock heroine to fresh corpse, Caravaggio Portrait to Park Avenue Plastic Surgery Maven—all elaborate exercises in trying on different personas. In the campaign we've longed forever to conceive, Cindy Sherman for M·A·C created three characters using three different colour stories. We're living in a time when people of all persuasions have become bolder than ever about the ways they choose to express themselves: with a colourful palette of possibilities, You are the Artist, You are your own Subject, and no matter how fearfully you begin, you become fearless in the process.
The Cindy Sherman for MAC collection will be available in stores form September 29th through October 27th. Prices range from $14.50 for a lipstick to $38 for a color shadow quad.
· MAC Cosmetics [Official Site]