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No Love for Biebs

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Back in February, when Vanity Fair decided to put Justin Bieber on their cover, certainly they thought it would do amazingly well. As is turns out, the Bieber cover only sold 246,000 copies, which is only a hair higher than the number of copies sold when Will Smith climbed on top of a horse to promote the movie Wild Wild West in '99. If you're surprised, imagine how Vanity Fair must feel. A spokeswoman for the publication sure was, as she told WWD: "Who knew 12-year-olds didn't buy magazines?" [WWD]