Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Kim Navarra of Belmont, California, really really loves Abercrombie & Fitch. She loves it so much that her closets are filled to the brim with clothes from Abercrombie & Fitch. She spends heaps of money at Abercrombie & Fitch and her friends and family give her Abercrombie & Fitch gift cards as presents.
Too bad she's banned from shopping at Abercrombie & Fitch.
Yup. Is this the saddest retail story of the day or what? Navarra was banned from shopping online at Abercrombie because (get this) she bought too much stuff. Apparently convinced that she was reselling the merchandise, the retailer even went so far as to cancel an existing order Navarra had placed on its e-commerce site, claiming that they had to stop selling her to in order to protect their intellectual property rights.
"I'm not reselling them," Navarra told her local ABC affiliate. "As you can see, I have the clothes on. I wear them to work. I've worn every single pair of jeans."
· Woman banned from Abercrombie & Fitch [ABC]
· Woman banned from Abercrombie & Fitch for excessive purchases [Consumerist]