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VIDEO: Ralph Lauren Launches New Line Called Denim and Supply

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Right now, the website for Denim and Supply, Ralph Lauren's newest label, is blank white and simply reads "Hello World." But later on today, it's meant to become a full-fledged portal into the new brand, which looks like it's posited as a more downtown, hipper version of Polo—priced from $39.50 to $298—all with a special emphasis on jeanswear.
· Denim and Supply [Official Site]
· Denim and Supply: Ralph Lauren's newest line [Stylelist]