Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Love Catalogs But Want to Save Trees? Introducing Google Catalogs

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If you're like us and nothing makes your day more than a favorite catalog (ours are Jack Wills, J. Crew, L.L Bean, Ikea, and Aubin & Wills) arriving in your mailbox—but you feel guilty about all the trees that died? Say hello to Google Catalogs, a brand-new free iPad app that just launched today with full catalogs from brands including ALloy, Anthropologie, Bergdorf Goodman, Neiman Marcus, Ralph Lauren Rugby, Patagonia, Saks Fifth Avenue, and Urban Outfitters. Just pick your favorite, open it up, and if you like something, click through to buy. We love it because it totally appeals to the 1990s version of us—with all the added convenience of online ordering, a la 2011.
· Google Catalogs [iTunes]