clock menu more-arrow no yes

Filed under:

Peek: Andy Hilfiger's Steven Tyler-Fronted Line, Andrew Charles

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We stopped by the School of Visual Arts in Midtown today to check out the preview of the Andrew Charles launch collection, the new clothing line by Andy Hilfiger (brother of Tommy). The much anticipated line, which is heavy in 1970's silhouettes and rock inspiration, will be fronted by music icon Steven Tyler and his daughter, Chelsea.

The men's division of the has not been completed at this time, but the women’s line, which was available for us to see has everything from graphic t-shirts and embellished tanks to faux snakeskin fused denim and fall's ever-popular faux fur leopard coat. It gave us a Madonna's Material Girl line vibe, but geared more towards retro looks.

The collection will also incorporate a line of scarves called "Rock Scarf" as Tyler is famous for his silky accessories (one star-covered scarf was there today) and Andrew Charles may expand into other accessories in the future.

What we were most in awe of was the autographed equipment in the corner. Tyler is more than just the face of the brand. He plays a role in development and will even be wearing some of the pieces on his wildly successful American Idol gig.

The line will be available exclusively in Macy’s department stores with prices from $30.00 to $70.00 for tops, $80.00 to $90.00 for denim and $160.00 to $180.00 for jackets. Keep an eye out for that winged guitar pick logo in Macy’s nationwide in late September.—Payton Wang
· Andrew Charles [Facebook]