Backyard Bill Shoots "Real Guys" in Shoppable Looks for Park & Bond

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Launching today: a late summer photo series by William Gentle (a.k.a. Backyard Bill) for menswear e-commerce site Park & Bond featuring "real guys" (read: handsome men who aren't professional models) wearing fully shoppable looks. Check out the first subject: Brian Lamotte, a bookmaker and designer, as photographed in The Rockaways.
· Backyard Bill late summer style [Park & Bond]