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It's that time of the year again: The September issues (except Vogue, more on that later) have just hit newsstands. Because Racked is all servicey and stuff (we try), we hauled all the women's books we could lay our hands on—W, Elle, Instyle, Lucky, Glamour, Harper's Bazaar and Marie Claire—back to the office and performed a thorough analysis of all their vital stats. Like: How many animals appear in the September issue of Elle? Answer: a frickin arkload.
Methodology: So we wanted to tell you how much the gigantic September issues weighed, but we didn't have a scale in the office. And we wanted to tell you how thick they were, but we didn't have a measuring tape. So we saddled two of our favorite contributors, David Chen and Payton Wang, with the task of figuring things out. Here is what happened: they hauled all the mags down to our local Whole Foods and weighed the books on the fruit scale (that explains the photos), and we agreed to dispense with the metric (and English) system altogether, and, for the purposes of this post, the magazines were measured in gummy bears.
(Like our methodology? Is it any surprise we flunked out of pre-med?)
Other things that weigh 3.5 lbs: Nougat the Angora bunny
"Anyone who has struggled to dress originally without going too far knows that mastering the art of mixing is the ultimate fashion challenge" —Editor-in-Chief Stefano Tonchi
Cover Girl: Kristen Stewart
Her hair color: Black
What she's wearing: Max Mara
Photographer: Mert Alas & Marcus Piggott
Biggest integer on cover: 10
Ad pages: 272
Without ads, it would be: 144
Number of pages before actual content: 178
First ad inside: Louis Vuitton
Number of animals in issue: 19
Other thing that weighs 2.5 lbs: A standard lobster from the Annapolis Seafood Market.
"In terms of that word feminist, a radical proposal seems in order: It's time to stop fighting over it and retire it as the historical artifact it seems to have become?How about we call someone who's a believer in equal rights and respect for personal choice something like a?feminine-ista. Kinda like a fashionista!" —Editor-in-Chief Roberta Meyers
Cover Girl: Gwyneth Paltrow
Her hair color: Blonde
What she's wearing: Burberry and Julien Macdonald
Photographer: Carter Smith
Biggest integer on cover: 556
Ad pages: 344
Without ads, it would be: 212
Number of pages before actual content: 57
First ad inside: Lancome
Number of animals in issue: 60
Other thing that weighs 1.5 lbs: A dozen glazed Krispy Kreme donuts
"Shortly after arriving at the studio, I thought I was hallucinating—Christian Siriano’s fabulous pink skirt appeared to be moving slowly across the floor on its own. Turns out, it was SJP’s twins, giggling and hiding beneath it." —Editor-in-Chief Joanna Coles
Cover Girl: Sarah Jessica Parker
Her hair color: Blonde
What she’s wearing: Bottega Veneta
Photographer: Tesh
Biggest integer on cover: 250
Ad pages: 168 pages
Without ads, it would be: 156 pages
Number of pages before actual content: 34 pages
First ad inside: Estée Lauder
Number of animals in issue: 35
Other thing that weighs 2 lbs.: A Malayan flying fox.
"We have spent the last 10 years celebrating the fun in fashion, and we love that designers are always in on the joke." —Editor-in-Chief Glenda Bailey
Cover Girl: Lea Michele
Her hair color: Brunette
What she's wearing: Yves Saint Laurent
Photographer: Mark Seliger
Biggest integer on cover: 973
Ad pages: 326 pages
Without ads, it would be: 186 pages
Number of pages before actual content: 78 pages
First ad inside: Estée Lauder
Number of animals in issue: 73
Other thing that weighs 1 lb.: A block of butter
"When we were planning this issue, I looked around the conference table at the sea of crisp white button-downs and shrunken black jackets and realized: I am not alone." —Editor-in-Chief Brandon Holley
Cover Girl: Jessica Alba
Her hair color: Brunette
What she's wearing: Marc Jacobs
Photographer: Thomas Schenk
Biggest integer on cover: $600,000
Ad pages: 171 pages
Without ads, it would be: 103 pages
Number of pages before actual content: 33 pages
First ad inside: Lancôme
Number of animals in issue: 25
LUCKY KIDS SUPPLEMENT— 28 pages
”Our vow: We will never expect you to make ridiculous lunches for your kids. Instead, we’ll help you make simple, stylish choices for you and your kin that will save you time and make it all fun.” —Brandon Holley
Cover Girl: Anthony and Bailey
Her hair color: Brunette
What she’s wearing: Bonpoint, Nautica, Spirithood, Little Paul & Joe
Photographer: Anna Palma
Biggest number on cover: 2011
Ad pages: 13 pages
Without ads, it would be: 15 pages
Number of pages before actual content: 8 pages
First ad inside: Baby Gap
Number of animals in issue: 57
Other thing that weighs 2 lbs.: Four Barbie dolls
"Ever shop the bargain rack and come home with what looks like, excuse me, cheap crappola?" —Editor-in-Chief Cindi Leive
Cover Girl: Rihanna
Her hair color: Red
What she’s wearing: Dolce & Gabbana
Photographer: Ellen Von Unwerth
Biggest integer on cover: 500
Ad pages: 222 pages
Without ads, it would be: 182 pages
Number of pages before actual content: 33 pages
First ad inside: Target
Number of animals in issue: 26
"Whew! Nothing feels quite as luxurious as abundance" —Editor-in-Chief Ariel Foxman
Cover Girl: Beyonce
Her hair color: Blonde
What she’s wearing:Dolce & Gabbana
Photographer: Michelangelo Di Battista
Biggest integer on cover: 638
Ad pages: 374 pages
Without ads, it would be: 265 pages
Number of pages before actual content: 74 pages
First ad inside: Chanel
Number of animals in issue: 17
Vogue— 758 pages
Cover Girl: Kate Moss
Her hair color: Blonde
What she’s wearing: John Galliano
Photographer: Mario Testino
Biggest number on cover: 758
Note* Unfortunately, we did not get ahold of the september issue of Vogue since it won't arrive on newsstands nationwide August 23rd.
· W Magazine [Official Site]
· Elle [Official Site]
· InStyle [Official Site]
· Glamour [Official Site]
· Bazaar [Official Site]
· Marie Claire [Official Site]
· All Old Media coverage [Racked]