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Super-famous fashion photographer Bruce Weber has a line of underwear. It's called Weberbilt. Its slogan? Weberbilt: For the guys who don't wear underwear. Is your mind blown yet?
More: for Fashion's Night Out this September, Bruce Weber will open a Weberbilt underwear and T-shirt pop-up shop in New York's Standard Hotel Biergarten. This is the invitation image, above. Yes, that is the Weberbilt logo and slogan over a collapsed log cabin with a dog sitting out front.
There is nothing about Weberbilt we don't 100% love. Love.
· Bruce Weber Photo [Facebook]