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Tokyo Rising Preview: Pharrell Goes to Tokyo With Palladium

By Danica Lo

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Check out this minute-long preview of Palladium's fall-winter 2011 ad campaign, Tokyo Rising, that follows Pharrell Williams as he explores Tokyo's creative underground. The full campaign video will premiere on September 1st.
· Tokyo Rising [Palladium]

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